I’m Jen Heal — a social media and digital marketing expert with 15+ years of experience across fashion, lifestyle, food, and beyond.

I studied at Parsons The New School for Design, launched Betsey Johnson’s first Instagram, and have since helped brands tell their stories through clear strategy and vibrant, thoughtful content.

My work blends imagination with intention. I create playful, colorful, elevated stories rooted in strong strategy and seamless execution.

This site is my world — a dreamy, whimsical space inspired by motherhood, style, Brooklyn life, and the small, sparkly things that fuel my creativity.