I lead digital strategy for Flintts Mints across social, content, influencer marketing, email, and loyalty programs — with a focus on building content systems that give the brand a clear, consistent voice. From creative direction to campaign structure, my work is centered on translating brand identity into content that connects.
This partnership has driven stronger engagement, community growth, and successful product launches.
FULL 360 MARKETING
I led Packed Party’s social, content, and influencer strategy from brand development to multi-channel execution. I produced, styled, and modeled content, guiding aesthetics and graphics for a cohesive, shoppable presence. I drove nationwide launches—10+ Walmart collections and online releases—through integrated campaigns with retail and creators.
The result was a scalable, visually distinctive platform that boosted engagement, sales, and retail reach.
SOCIAL MEDIA + CONTENT
I served as Benjamin Moore’s content creator and social media manager, producing videos for organic social and TikTok that get repurposed in paid media to drive awareness and in-store traffic. I created gallery-worthy videos that turn products into mood-forward moments. It’s a cohesive, aesthetic language that resonates with DIYers and pros alike.
These videos consistently perform at viral levels, expanding reach and brand equity across earned, owned, and paid.
SOCIAL MEDIA + CONTENT
I led Thriftwares Vintage’ shift from in-store to online, revamping their Instagram to attract a vintage-loving audience. I built a cohesive strategy around product storytelling, curator-style visuals, and shoppable posts that turned engagement into sales. The plan emphasized consistent branding and a scalable content calendar to grow followers and conversions.
The result was a thriving online community that translated into measurable sales.
SOCIAL MEDIA + CONTENT
I led Outdoor Voices’ organic social and influencer program, directing a five-person team for Run, Tennis, and Exercise Dress launches. We owned end-to-end content strategy and influencer partnerships, delivering cohesive storytelling and scalable growth. Our approach fused product launches with lifestyle content to boost engagement, earned media, and affiliate-driven sales across platforms.
The work expanded OV’s reach in activewear communities and accelerated adoption of new collections.
FULL 360 MARKETING
Through a strategic mix of organic and paid social, influencer partnerships, community engagement, and email marketing, I built momentum and excitement around Salt & Straw’s Downtown Disney store opening.
This multi‑channel approach drove significant online engagement, boosted foot traffic on opening day (& beyond), and delivered strong ROI for the launch.
Downtown Disney Store Opening
During spring, locally grown peonies are one of Whole Foods Market’s biggest seasonal drivers — especially leading up to Mother’s Day. To amplify the moment and boost awareness of the promotion, I partnered with a NYC creator, Bre Chiero, to build a Peony Wall installation outside one of Whole Foods’ highest‑traffic stores.
The activation sparked engagement, tripling social impressions for the week and generating a wave of unique, organic customer UGC.